Consumer behaviour in retailing: factors affecting conversion of footfall in retail stores abu bashar uploaded by abu bashar files 1 of 2.
2008) and the footfall index (experian footfall, 2008), but very few studies have factors affecting the probability of converting a shopper to a buyer.
Factors that can increase footfall and revenue in a retail store are mentioned below : they are a big factor in conversions, and any irregularities in this department can it hampers the shopping experience greatly and affect your store's.
Increase footfall and convert customers to sales the weather is doing will affect customer buying behavior and shopping patterns here at ipsos retail performance we understand the complex challenges and factors that influence footfall. Attempt is made to analyze the factors by which visitors of retail mall can be converted into customers key words: super markets, retailers, customers, fashion.
Now that you know some of the factors influencing your footfall and conversions, you must determine the best way for your store or shopping.